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Lancôme launched daily self-livestreaming and used fan chat rooms to grow private domain traffic and engage consumers directly to increase repeat purchasing.
June 23, 2022
By: Lianna Albrizio
Associate Editor
When China’s TikTok counterpart, Douyin, first launched its e-commerce strategy in the country, most brands that chose to engage this particular channel were local. However, as traffic on Douyin continues to accelerate, and the new eco-system becomes established (thanks in large part to its interest-focused approach), more and more prestige beauty brands have decided to join in. In 2022, first-quarter retail sales of beauty products in China grew by 1.8%, with e-commerce beauty sales increa...
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